So, you’re starting a business?! You’ve had your killer idea for a new business, you have discussed this with your friends and family and they approve, and you have worked out that this works financially. Now what?
Once you have developed the idea in your mind, it can be hard to understand what to do next. Sure, you know you have the skills that will delight your customers, but what about all of the other ‘stuff’ that goes with running a business?
What do you need?
If your idea involves selling goods online, then you will need an e-commerce website and email, at a minimum. But even if you are a bricks and mortar business, you will still need an online presence. There are over 4 billion searches on Google every day and, in most people’s minds, a company does not exist if it can’t be found on Google. In addition, if you have a skill you want to show off, having a website with images of your amazing cakes, or brickwork, or gardens, etc, will let people check out your handiwork before they contact you. Potential customers are more likely to contact you if they can see what you do, so having a way of showcasing your skills will give you an edge over the competition.
The options available for marketing your business online are overwhelming, and everyone wants to be ‘number 1 on Google’. While where your website ranks on search engines is important, it is not the only thing you should focus on as there are many ways to market your business online such as:
- Search engines (Google, Bing)
- Social media (Facebook, Instagram, Twitter, LinkedIn)
- Business directories (Yell, Bark)
- Online stores (e-Bay, Amazon, Etsy)
Using a multichannel strategy will help you reach more people, and mostly for free. Plus, marketing your business across multiple channels will automatically help the search engine ranking if it drives traffic to your website.
We Can Help
Starting a business can be exciting and terrifying in equal measure. It is best to have your digital strategy sorted before you start trading, but if you haven’t started already, it is better late than never. There are many things to consider, and it is impossible to be an expert in everything. We can help you with answers to the following questions, and what to do about it:
- How do I sell my products or services online?
- Do I need a website?
- Do I need a business email address?
- What IT systems do I need?
- How can I get more customers to find me?
- Where should I advertise?